Thursday, June 30, 2011

The Sparkle Factory

Tarina Tarantino is known for her uniquely nostalgic yet modern designs.
 The jewelry designer established herself in 1995 with her husband and business partner Alfonso Campos. 
Since then the company has grown into an international brand
with stores across the world. 
The mid-nineties were the height of minimalism in the fashion world and Jewelry and accessories were very simple or non-existant on the pages of fashion magazines. 
The TARINA TARANTINO collections were a breath of fresh air for fashionistas 
who were tired of blending into the simplistic era of fashion.
 
Tarina has had a life long obsession with colorful sparkling Swarovski crystals, and jewelry. 
She combined both her obsessions to create sparkly jewelry that also featured her signature op-art color combinations which became a trademark of her designs. 
During the course of her career Tarantino has been credited 
                                 with creating trends like “hair jewelry” which brought
embellished hair accessories back into the spotlight for the first time since the days of Marie Antoinette
Tarantino also created a revival of Lucite in fashion accessories and then invented 
a way to accessorize a purse with her “Bag Candy” collections in 2000.
Soon after she was invited by
 Sanrio to makeover their 30 year old pop culture icon Hello Kitty
which resulted in the Hello Kitty Pink Head collections.

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