Don't Hold Your Breathe.
Behold the designer gas masks by Diddo Velema:
or on the off chance you find yourself in the middle of a chemical attack
don't worry about having to sacrifice fashion for safety.
diamonds from Swarovski and fabrics from Louis Vuitton and Gucci,
the gas masks are unsurprisingly intended for gallery display purposes, rather than practical use.
But, they could be a big hit in the Middle East if ever commercially produced for protection purposes.
These conceptual gas masks bring a bit of haute fashion to survival.
"We are in a state of perpetual war – with ourselves and with the eco-system that sustains us.
Perpetual war breeds perpetual fear.
In the present context, this fear stems from our extreme desire for
authenticity and manifests itself in our collectively insatiable culture of consumption.
Deep down, we are afraid we may never be satisfied.
An expanding archive of branded myths and icons feeds this fear.
Designer Gas Masks is an attempt to visualize this state of mind.
Because it is only by first acknowledging and then challenging fear that we will all be able to breathe a little easier."
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